Does this make you want to read the Yellow Pages?
This brilliant ad supporting BellSouth's Yellow Pages sent me wandering through the office looking for the three-year stack of unused Yellow Pages.
Last I saw them, they were on top of the refrigerator underneath the pantry counter, but they weren't there today.
"Where'd they go?" I asked.
"I threw them away before the office Christmas party," somebody said.
Damn it. I really wanted to take a picture of the six or seven phone books we've never opened to accompany this expensive viral video for a product unused for its stated purpose by anyone I know in at least 15 years.
Do you think a picture of something not being used would help justify the "viral" line item in the Bells' budget?
Come to think of it, didn't an old Yellow Pages ad feature the books being employed to prop up a toddler at the dinner table?
This product has a generation's worth of people not using it in favor of the Internet or calling 411. Seems like a waste of paper.
Labels: advertising, commentary
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by Mavervorl Media
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