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mavmed Our contributors' incidental blog of technology, lifestyle, commerce, and design

-- Friday, June 29, 2007 --

Apple's Defence of the Realm

by Marty Barrett

CANOGA PARK, Calif. -- We define ourselves more and more by what we have than what we believe or what we do (unless we are militant vegans, and in that case I say defining oneself by what one has is a good alternative).

Here are some people in line at the Northridge Apple Store, eight hours ahead of the iPhone becoming available and maybe ten hours before their disappointment with it (because they'll have to get it home, get it out of the box, and charge it).

I was surprised to hear that Apple Stores are closing today at 2 or 3 to get ready for the big unveiling at 6 p.m., and will probably darken their windows.

This is very much like the U.K.'s Defence of the Realm Act (DORA), instituted in the early days of World War I, that resulted in rationing, censorship, the curtailing of citizens' right to fly kites, and a restriction on the hours pubs could stay open (in order to keep a healthy workforce).

Apple's Steve Jobs said that he had scheduled the evening launch so people wouldn't skip work.

See also: The Home Front in World War One

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Editor: Marty Barrett